Attention Insight
AI-powered attention prediction and visual analytics
Product Overview
Attention Insight is an AI-powered visual analytics platform that predicts where people look on websites, ads, products, and videos. Trained on millions of real eye-tracking fixations, it generates attention heatmaps with up to 96% accuracy without human participants. The platform provides instant attention metrics including heatmaps, clarity scores, focus scores, contrast maps, and AI recommendations. It integrates as a Figma plugin, Chrome extension, and Adobe Photoshop plugin, making it easy for designers and marketers to validate visual hierarchy and optimize designs before launch. Trusted by enterprises for data-backed design decisions.
Best For
Best for designers and marketers who want data-backed visual hierarchy optimization
Key Features
- AI attention heatmaps with up to 96% accuracy
- Clarity score, focus score, and contrast maps
- Percentage of attention on key design objects
- AI recommendations for design improvement
- Figma plugin, Chrome extension, Photoshop plugin
- Video testing capability
- Instant reports with shareable links
- Competitor benchmarking
- Enterprise-grade data privacy
Pros
- +No human participants needed for eye-tracking
- +Up to 96% accuracy vs real eye-tracking
- +Multiple integration points (Figma, Chrome, Photoshop)
- +Instant results within seconds
Cons
- -Credit-based pricing can be limiting
- -Video testing is slower than image testing
- -Best for visual content, less suited for text-heavy pages
/// SPECS
- Pricing:ProFreeEnterprise
- Platform:Web / Figma Plugin / Chrome Extension / Adobe Photoshop Plugin
- Free trial (14 days); Paid plans based on credits
