Hotjar
Website heatmaps, session recordings, and user behavior analytics to understand why users behave the way they do
Product Overview
Hotjar is a product experience insights platform that combines behavior analytics and feedback tools to help teams understand user behavior. Features include heatmaps (click, scroll, move), session recordings with rage click detection, conversion funnels, on-site surveys and NPS, feedback widgets, and error monitoring. After the July 2025 Contentsquare merger, Hotjar gained AI-powered analysis (Sense), zone-based heatmaps, and journey analysis. Free tier includes 200K monthly sessions with session replays, heatmaps, funnels, and basic surveys.
Best For
Product teams, marketers, and UX researchers who need to understand user behavior through visual analytics and direct feedback.
Key Features
- Visual heatmaps (click, scroll, move)
- Session recordings with rage click detection
- Conversion funnel analysis
- On-site surveys and NPS widgets
- Feedback widgets and user interviews
- AI-powered analysis (Sense)
- Error and performance monitoring
Pros
- +Intuitive heatmaps and session recordings
- +Generous free tier (200K sessions/mo)
- +Easy setup with snippet or tag manager
- +Combines quantitative and qualitative data
- +GDPR and CCPA compliant
Cons
- -Sampling on higher traffic (Free/paid limits)
- -Post-merger pricing more complex
- -No native mobile app analytics
- -Advanced features cost extra
/// SPECS
- Pricing:ProFreegrowthEnterprise
- Platform:Web
- Free plan available; Growth from $49/mo; Now part of Contentsquare
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