FullStory

Enterprise session replay and digital experience analytics — understand every user interaction

Product Overview

FullStory is a digital experience analytics platform that captures every user interaction on your website or app. Unlike sampling-based tools, FullStory records 100% of sessions with automatic indexing of every click, scroll, and gesture. Features include session replay with pixel-perfect rendering, rage click detection, dead click tracking, frustration signals, conversion funnels with backtracking, journey mapping, searchable by any user attribute or event, and developer tools with console logs and network requests. The AI-powered analytics surface insights automatically. Commonly used by enterprise product teams for UX optimization and debugging.

Best For

Enterprise product and engineering teams who need comprehensive, 100% session capture with developer tools for debugging and UX optimization.

Key Features

100% session capture with pixel-perfect replay
Automatic event indexing and search
Rage click, dead click, and frustration detection
Conversion funnels with backtracking
Developer tools: console, network, custom events
AI-powered insight surface
Journey mapping and user segmentation

Pros

+100% session capture (no sampling)
+Excellent developer tools (console, network)
+Powerful search across all user actions
+AI-powered automatic insights
+Enterprise-grade reliability

Cons

-Expensive — starts at $599/mo
-Overkill for small sites
-Implementation requires technical setup
-Privacy compliance requires configuration
-Steep learning curve for full feature set

/// SPECS

Pricing:
FreebusinessEnterprise
Platform:
Web
Business from $599/mo; Enterprise custom pricing

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